This design project was a rebrand for a building supply company based in Adelaide, SA. 

I was briefed to use the businesses original brands colours, create an organic and friendly brand that didn’t use typical building graphics. 

Within my research to this businesses, I found that in their mission statement it stated, “Building relationships within the business and it’s customers.” From this I drew the word and meaning of ‘Linking’, and began to create a graphic that symbolised a link to visually display the ‘building relationships.’ To further this idea, the original colours were used to create a gradual that morphed these colour together.